Steps for Online Marketing – not to be mistaken for social media marketing

A poster I came across on Visually that lists out the steps for online marketing.

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Affinity Diagramming: Uncovering a better user experience

A great blog on Affinity Diagramming.

Acquity Group Blog

To the untrained eye, an affinity diagram may look very scientific, confusing and messy. But what you are viewing is actually a simple, yet powerful technique used in the early stages of Acquity Group’s design process. Interaction Designers use these affinity diagrams to help diagnose complicated problems through collecting, grouping, organizing and analyzing feedback and findings from up-front research studies. Within these diagrams, we begin to make connections and identify the experience gaps during the “Evaluation” phase of the Acquity Group Design process.

Diagram-wall_fullSo what are the first steps an interaction designer will take when beginning an affinity diagram? Usually, these diagrams need a fairly large space to work with, but you could start by using over-sized presentation boards (the ones that look like gigantic sticky notes) and line the walls with these boards. Within Acquity Group’s Chicago Studio space, we have large floor to ceiling wipe board walls we can assign…

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Bridging the Worlds of 2D and 3D Interactions

Looking forward to a future without devices.

In a world where the devices around us are being connected before we even know why they should be, there is increasing buzz around the idea of the connected home: a futuristic ecosystem of products that provide feedback about the home that could transmit data about anything from what food is rotting in the fridge to what the vacuum cleaner accidentally sucked up while you were out.

As cool as this idea sounds, most concepts in the connected home leave me thinking “why would I ever need that?!”  Part of the problem is that it seems like 2D interactions are glued onto 3D products like lipstick on a pig, with an expectation that something magical will happen as soon as the cosmetic is applied.  This leaves many interaction designers like myself posing the question “How should we bridge the worlds of 2D and 3D interactions?”

This morning, I stumbled upon this…

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Books on Design Strategy

I have been asked the question on the books I would recommend for Design Strategy and here is the list I have compiled. Top 3 are must read.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses… by Eric Ries

Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model by Ray Anderson

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business by Deepa Prahalad and Ravi Sawhney

Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik

Building Design Strategy: Using Design to Achieve Key Business Objectives by Thomas Lockwood and Thomas Walton

Delivering Happiness: A Path to Profits, Passion, and Purpose; A Round Table Comic by Tony Hsieh and Rob Ten Pas