Affinity Diagramming: Uncovering a better user experience

A great blog on Affinity Diagramming.

Acquity Group Blog

To the untrained eye, an affinity diagram may look very scientific, confusing and messy. But what you are viewing is actually a simple, yet powerful technique used in the early stages of Acquity Group’s design process. Interaction Designers use these affinity diagrams to help diagnose complicated problems through collecting, grouping, organizing and analyzing feedback and findings from up-front research studies. Within these diagrams, we begin to make connections and identify the experience gaps during the “Evaluation” phase of the Acquity Group Design process.

Diagram-wall_fullSo what are the first steps an interaction designer will take when beginning an affinity diagram? Usually, these diagrams need a fairly large space to work with, but you could start by using over-sized presentation boards (the ones that look like gigantic sticky notes) and line the walls with these boards. Within Acquity Group’s Chicago Studio space, we have large floor to ceiling wipe board walls we can assign…

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